The quality and characteristics of industrial and consumer goods are often not revealed until after consumption. However, the decision to buy these products must be made beforehand. Many strategies and instruments for signaling and screening have been developed in the economic world to overcome potential market failure due to insufficient quality detection. In many situations, efficient incentives and quality revelation are provided to market players through contracts that structure the process and payments of the transaction. Additionally, market forces lead to the emergence of new market players as intermediaries. They provide information about the quality of the products by comparing them and reveal credible signs concerning the relative quality valuation of products. Men-Andri Benz develops new pricing and positioning strategies for suppliers of such contracted goods.