In times of ever-accelerating change, it is vital for a company to understand its market. While focusing on the customer, competition and the market environment often fall out of sight. Strategic competitive monitoring provides a competitive edge, as those who are informed outpace those who are not. A central database managed by qualified staff can be the foundation of an efficient competitive monitoring program. This book outlines what needs to be considered in this regard. Concrete implementation examples from renowned companies across various industries demonstrate how strategic competitive monitoring impacts practice.