The company MPREIS is one of the few large Austrian grocery chains that is family-owned without international involvement, serving as an example of the evolution of a family business into a nationwide large enterprise. Beyond the company's history, the example of Mölk/MPREIS reflects the relevant economic and political developments in Tyrol and Austria. The First World War, the Great Depression of the 1930s, and not least the era of National Socialism and the Second World War shaped the company's development. After 1945, the development was aligned with the economic upswing from the 1950s until the increasing influence of international corporations at the beginning of the 21st century. Horst Schreiber scientifically connects the company's history with larger regional historical and economic historical developments.