Suchmaschinen-Optimierung

German, Sebastian Erlhofer, 2023
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Product details

The manual offers beginners and advanced users well-founded information on all relevant areas of search engine optimisation. In addition to extensive details on planning and measuring success, the spectrum ranges from keyword research, onpage optimisation and successful methods of link building to rank tracking and monitoring. Clear examples enable you to quickly implement them in practice, e.g. in the area of load time optimisation and responsive web design.

From the contents:

Overview of SEO
Understanding search engines
How Google works
Keyword research
Optimising website structure
Planning and implementation
Increase Google ranking
Goals and KPIs
Weighting and relevance
Central onpage factors
Link building
Duplicate content
Spam avoidance
Writing search engine optimised texts
CMS, weblogs and
online shops
Tracking
Web Analytics and
Controlling
Usability and SEO
Content Marketing

The trade press on the previous edition:

Phototravellers.co.uk: "Book tip!".

Key specifications

Language
German
topic
Economy & Law
Subtopic
Marketing
Author
Sebastian Erlhofer
Number of pages
1232
Book cover
Hard cover
Year
2023
Item number
25365662

General information

Publisher
Rheinwerk
Category
Reference books
Release date
3.2.2023

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Sebastian Erlhofer
Year
2023
Number of pages
1232
Edition
11
Book cover
Hard cover
Year
2023

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
240 mm
Width
160 mm

Package dimensions

Length
25.30 cm
Width
18.50 cm
Height
6.80 cm
Weight
2.13 kg

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty

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Statutory warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

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  • 43.Little, Brown and Company
    0,2 %
  • 43.Profile Books
    0,2 %
  • 43.Rheinwerk
    0,2 %
  • 43.Thieme
    0,2 %
  • 43.Wiley VCH
    0,2 %

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  • Rheinwerk
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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • 18.Klett-Cotta
    0,4 %
  • 18.O'Reilly
    0,4 %
  • 18.Rheinwerk
    0,4 %
  • 26.Carl Auer
    0,5 %
  • 26.Hodder & Stoughton
    0,5 %
Source: Galaxus