In the 18th century, a new fluid fascinates the world: electricity. With it, intensity becomes the ideal for humanity and a concept in philosophy. From Nietzsche's power to Deleuze's vitalism, from the nervous excitement of libertines to the adrenaline rush of desire, performance, and extreme sports: intensity organizes our world; it is the highest value of modern life. However, the constant pursuit of intensity is also exhausting and has negative effects on the environment. Apathy and depression signal the end of the great growth and intensity frenzy. In his compelling essay, Tristan Garcia therefore calls for an ethics of intensity.