The special is the trump card, the unique is rewarded, the general and standardized is rather unattractive. The average person with his or her average life is suspected of conformity. The new measure of things are authentic subjects with original interests and curated biographies, but also distinctive goods and events, communities and cities. Late modern societies celebrate the singular. In his award-winning sociological bestseller, Andreas Reckwitz examines the process of singularization as it plays out in the economy, the world of work, digital technology, lifestyles, and politics at the beginning of the 21st century. Claiming to be a theory of modernity, he shows how closely this process is interwoven with the culturalization of the social, what contradictory dynamics it exhibits, and what its flip side consists of. The society of singularities does not only know radiant winners. It also produces its very own inequalities, paradoxes and losers. One of the most discussed books of recent years.