HipHop is the most successful and influential pop culture that the global cultural industry has produced. "Is this real?" is not about the works, but about the cultural practice of HipHop; lifestyle and feeling are at the center. HipHop is presented as a hybrid culture that unfolds in the 'in-between' of ethnicity and authenticity, globalization and localization, image and reality, theater and reality, rituality and profanity. The question of how reality is constructed is particularly discussed in media, cultural, and social science debates of late modern societies. In HipHop culture, the question "Is this real?" is especially relevant because HipHop is a theatrical cultural practice and, as such, creates reality. Thus, the book not only develops a new perspective on HipHop culture but also engages with it.