Wolfgang Fritz Haug's study published in 1971 on the political-economic function of advertising is regarded as a standard work worldwide. Haug's examples, which still reflect the spirit of Fordist mass consumption, now seem almost harmless in light of globalized brands and advertising campaigns. Information technology has provided producers of the commercial imaginary with new, more efficient circulation media. Therefore, the author has now supplemented his classic with current analyses of commodity aesthetics in transnational high-tech capitalism. He demonstrates that the ideas from the post-1968 era have lost none of their relevance.