Russia's politics against internal and external "enemies" keeps the world on edge. "We need films, books, exhibitions, video games, patriotic internet, radio, television. We must launch a counterattack in this war for souls," stated a Kremlin-affiliated website in January 2015. Political technologists and media creators, artists and writers are working to restore Russia's greatness and the citizens' national pride. What mechanisms do they employ? Where is resistance to their manipulations growing? Insights into a society that is becoming increasingly enigmatic to its neighbors.