The social aspect, as the central thesis suggests, is not always hidden behind data collections and questionnaires. It is tangible in everyday life when we delve into the social contexts of smells, sounds, tastes, and the design of objects. From the analysis of the social context of sensory perceptions in daily life, sociological theses and aphorisms, thought experiments, and concise societal alternative proposals emerge. The "Synesthetic Sociology" aims to provide a social science that engages all the senses and offers an essayistic-programmatic introduction to sociological thinking. Questions are raised such as: What color do numbers actually have? What does it smell like in a organic discount store? Or must one necessarily drink rooibos tea with plum flavor in the evening?.