The alignment of companies with shareholder value is accompanied by information inefficiencies in market pricing and information asymmetries between a company's management and the financial community. Michael Ruf designs a financial information and communication model to systematize the flow of information to the capital market and enable strategic and operational management of corporate investor relations. The architecture of the developed model provides a fundamental framework for structuring capital market communication, and the implementation approach describes the practical application. Overall, the model serves to professionalize investor relations and improve the information base for investors and multipliers.