According to a recent study, 70% of employees are just doing their jobs as required, and another 15% have mentally resigned. Good professionals are becoming increasingly difficult to find. The baby boomer generation is approaching retirement. Internal communication is more important than ever! But how should communication be conducted in the future? Should we promote social networks within the company? Share knowledge through wikis? Strengthen dialogue tools? Authors Ulrike Führmann and Klaus Schmidbauer provide a clear answer: Internal communication needs more structure. The upcoming challenges cannot be addressed with operational activism, but only with conceptual foresight. The third edition of the successful workbook for internal communication has been thoroughly revised, expanded, and updated by the authors. The book is written for practical application and aims to contribute to communication.