The Book Publishing Industry focuses on consumer books, including adult, juvenile, and mass market paperbacks, and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography features the latest literature, including works in marketing and economics that have a direct relationship with this dynamic industry. This third edition includes a chapter on e-books and provides an overview of the current shift toward digital media in the U.S. book publishing industry. A companion website features PowerPoints on market structure and editorial processes, as well as bibliographies and up-to-date industry statistics.