Attention has become one of the most important resources in the information-driven society. It is not only about attention for oneself and in interpersonal relationships, but also about attention as a raw material for individual economic position. With the increasing communication in the digital era, attention is becoming a currency that can overshadow time and money, making them pale in comparison. At this mediatized stage of the attention economy, the struggle for attention takes on forms of a mental capitalism. With the help of Rousseau, Mead, Sartre, Adorno, Horkheimer, Foucault, Honneth, Sloterdijk, Habermas, and Nussbaum, Jörg Bernardy introduces the individual levels and dimensions of the intensified attention economy. He interprets Georg Franck's cultural and media studies approach in his own philosophical way.