Knowledge is market! As a production factor in the knowledge society, specific skills and expertise of employees are not only a career booster for workers but often a decisive competitive advantage for companies. Well-trained employees become the central capital of the business. The emerging shortage of skilled workers will be a severe setback for companies that lack consistent knowledge management. Starting from a holistic understanding of knowledge management, Sandra Braun specifically addresses the issue of how knowledge and experience transfer can be organized between different generations of employees. On one hand, adult learning theories assist in this, but primarily, communication itself serves as the foundation for transfer processes. The author demonstrates how companies can utilize professional methods such as storytelling, communities of practice, and mentoring programs to stimulate and systematize intergenerational learning processes.