Interne Kommunikation im Change Management
German, XiraTröller, 2022More than 10 pieces in stock at supplier
Product details
Communication is repeatedly described in the literature as a success factor for the effectiveness of change management processes. However, the questions of when and how communication should be most effectively implemented and designed during the phases of change often remain unanswered. Xira Tröller presents a well-stocked toolkit of instruments and methods for managing change processes within an organization's internal communication, structured around the phases of 'unfreeze', 'move', and 'freeze' as described by Lewin. Her scientifically grounded yet practical insights are particularly beneficial for professionals and leaders in social work.
topic | Social sciences |
Language | German |
Author | XiraTröller |
Year | 2022 |
Number of pages | 106 |
Book cover | Paperback |
Item number | 54552047 |
Publisher | Tectum |
Category | Reference books |
Release date | 7.2.2025 |
topic | Social sciences |
Language | German |
Author | XiraTröller |
Year | 2022 |
Number of pages | 106 |
Edition | 1 |
Book cover | Paperback |
CO₂ emissions | 0,25 kg |
Climate contribution | EUR 0,12 |
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