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Interne Kommunikation im Change Management

German, XiraTröller, 2022
Price in EUR including VAT
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Product details

Communication is repeatedly described in the literature as a success factor for the effectiveness of change management processes. However, the questions of when and how communication should be most effectively implemented and designed during the phases of change often remain unanswered. Xira Tröller presents a well-stocked toolkit of instruments and methods for managing change processes within an organization's internal communication, structured around the phases of 'unfreeze', 'move', and 'freeze' as described by Lewin. Her scientifically grounded yet practical insights are particularly beneficial for professionals and leaders in social work.

Key specifications

topic
Social sciences
Language
German
Author
XiraTröller
Year
2022
Number of pages
106
Book cover
Paperback

General information

Item number
54552047
Publisher
Tectum
Category
Reference books
Release date
7.2.2025

Book properties

topic
Social sciences
Language
German
Author
XiraTröller
Year
2022
Number of pages
106
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,25 kg
Climate contribution
EUR 0,12

No right of return
24 Months statutory warranty
Legal concerns

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  • 1.Beltz & Gelberg
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Return rate

How often is a product of this brand in the «Reference books» category returned?

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  • Tectum
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  • 1.Beltz
    0 %
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