The book showcases the range of contemporary text products in business communication, which impress through various forms of play with language and text, illustrating a vibrant text culture. Texts in corporate communication and advertising often follow established patterns. Press releases, editorials, or advertisements provide clear orientations regarding their content and form as conventional text types. Other texts, on the other hand, are particularly attention-grabbing and attractive because they deviate from norms and playfully engage with expectations of texts and their conventional design principles. Newspaper supplements in the form of love letters, colorful corporate stories, lyrical verses in an advertisement, or economic publications presented as comic strips both inform and entertain.