Be creative! Be consistent! Be simple! Sticking to such success rules for one's own business is sometimes easier said than done. Here is the guide that shows how it’s done. What do medium-sized companies do right that makes them above-average successful? In 10 simple commandments, Cay von Fournier summarizes the key principles of good corporate governance and provides practical tools for implementation. Cay von Fournier, owner and managing director of SchmidtCollegs, is known to thousands of entrepreneurs as the "business doctor." He is primarily interested in healthy growth and long-term success, not quick profit.