This book describes the mechanisms of language processing in the brain - the focal point for the impact of words. It is here that decisions are made about what words trigger in the recipient and which chains of reactions are activated in their behavior. Words act in the brain like a medication - only faster and more reliably. Understanding these mechanisms makes every communication more effective and simpler. Numerous real-life examples lead to immediate moments of realization. They vividly illustrate how powerful words can be, what they can trigger in employees or negotiation partners, and show how they can be used more effectively - both in professional life and in many other situations. Last but not least, words always reveal something about the person who utters them, often more than they would like to admit. This book teaches you how to interpret a person's speech behavior.