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The Brand Gap

English, Marty Neumeier, 2005
Price in EUR including VAT
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BrandMore from New Riders
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Product details

Presents a unified theory of branding. This work demonstrates how strategic and creative thinking approaches can be combined to create a charismatic brand. It also helps you learn the five essential disciplines of brand building, how branding changes the dynamics of competition, the three most powerful questions for any brand, and more.

Key specifications

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Marty Neumeier
Year
2005
Number of pages
208
Book cover
Paperback

General information

Item number
7880710
Publisher
New Riders
Category
Reference books
Manufacturer No.
321348109
Release date
4.8.2005

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Marty Neumeier
Year
2005
Number of pages
208
Edition
2
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,21 kg
Climate contribution
EUR 0,12

Product dimensions

Height
200 mm
Width
130 mm
Weight
270 g

Package dimensions

Length
20.70 cm
Width
13.70 cm
Height
2.20 cm
Weight
295 g

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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