This ground-breaking book from award-winning author Matt Watkinson reveals the fundamental, inseparable elements behind the success of every business. The Grid provides the mental scaffolding to help you evaluate and refine product and service ideas, reduce risk by considering the broader impact of strategic decisions, identify the root causes of business challenges, anticipate the impact of changes in the market and turn them to your advantage, and collaborate more effectively across teams. Combining practical guidance with real-world examples, The Grid will bring clarity and confidence to your business decision-making.