The Chief Information Officer's influence in the business organization has been waning for years. The rest of the C-suite has come to regard information technology as slow, costly, error-prone, boring, and unresponsive to business needs. This perception blinds company leaders to the critical value IT can deliver and threatens the competitive health and long-term survival of their enterprise. The modern CIO must reassert the operational and strategic importance of technology to the enterprise and reintegrate it with every department and level of the business, from boardroom to mailroom. IT leaders must design, sell, and implement a vigorous culture of IT competence and innovation that pervades the enterprise. The culture must be rooted in bidirectional exchange across organizations and C-level policies that drive technology innovation as the engine of business innovation.