This counterintuitive yet highly practical guide comes from Inc.com's most popular columnist and helps you find and maintain the motivation to achieve great things. It's comforting to think that superstars in their fields are simply better equipped than the rest of us. When a colleague loses 20 pounds or a friend runs a marathon while completing a major project at work, we assume they have more perseverance, willpower, innate talent, and above all, more motivation to reach their goals. However, as popular columnist Jeff Haden from Inc.com demonstrates, this is not actually true. "Motivation," as we know it, is a myth. It is not the secret ingredient needed at the start of a major change. In fact, motivation is the result of a process, not a cause. This understanding will change your approach to any obstacle or big goal. Haden shows us how to reshape our thinking about this relationship.