Packaging is an essential part of our visual everyday culture. It aims to entice and evoke desire, promising a more pleasurable consumption experience. Packaging is an art form that deserves a more appropriate and glamorous appreciation than just the satisfaction of grateful advertising clients over increased sales figures. The Pentawards, the most important international competition for packaging design, annually honors the most elegant, stylish, and extraordinary packaging solutions worldwide in various cities across Europe, Asia, and America. This includes the eye-catching boxes created by the German agency Amelung for the Memo language game by Lingua Simplex, pizza boxes by John Knowles Ritchie in London, and Tex-Mex style Maggi bottles from the Swiss agency ARD SA, as well as packaging for Shiseido face masks.