Achieve significantly better results in price negotiations. For many entrepreneurs, managers, freelancers, and employees in sales, price negotiations are part of everyday life. At the same time, there is no other topic that causes as much uncertainty as pricing. When it comes to negotiations, a lot is at stake. However, what few providers realize is that for customers, price negotiations are a professional game! It's time for you to see through this game and play along - on your terms: at eye level, consciously, fairly, and successfully. In this practical guide, you will learn: - How can you reliably and consistently see through customer bluffs? - How do powerful customers negotiate? What tricks and strategies do professional buyers use? - What can you specifically counter them with, and how exactly does that work? - And most importantly: How can you apply this new knowledge in practice?.