How can you better convince your customers to buy from you? Lothar Haase, head trainer at the Ruhleder Management Institute, is one of the most renowned sales trainers in Germany. You will receive professional tips from him that you can quickly implement. Perfect selling is primarily a craft. With this book, you will receive a toolbox to increase your sales and optimize your profits. The focus areas include: conversation preparation, professional appearance, product presentation, price argumentation, and closing techniques.