The pharmacy as a mere marketplace for medications has become obsolete. The decline of brick-and-mortar pharmacies, increasing competition from online pharmacies, digitized processes, and political developments such as the e-prescription, as well as future personalized medications from 3D printers, are just some of the changes that the stationary pharmacy business must respond to in order to remain competitive and maintain its position as an important institution in the healthcare system.

This book explains, through nearly forty expert contributions, the various factors of structural change in the pharmacy market, explores the opportunities of digitization, presents new potential pharmacy models, showcases selected startup examples, and provides active pharmacists with tips for adapting and transforming in response to future developments. It outlines opportunities at the interfaces between pharmacies and outpatient as well as inpatient care, allowing space for new sustainable business models. It addresses the innovative environment of pharmacies, which begins with a new understanding of the pharmacy's role and culminates in hybrid care models.

An essential read for anyone focused on shaping a sustainable and future-oriented pharmacy sector.