"The Sustainable Global Marketplace" is a scholarly book that presents the findings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. This work offers a comprehensive collection of research results and insights addressing the challenges and opportunities of the sustainable global market. Edited by Mary Conway Dato-on, the book is part of a series dedicated to documenting developments in the field of marketing science. Founded in 1971, the Academy of Marketing Science promotes the study of marketing phenomena and provides a platform for the exchange of ideas and best practices. The contributions included in this volume come from leading scholars and practitioners and cover a wide range of topics relevant to the marketing community. The book is aimed at professionals, students, and researchers interested in the intersection of marketing and sustainable development.