We are all in sales now. Parents persuade their children to go to bed. Spouses convince their partners to mow the lawn. We persuade our bosses to give us more money and more time off. And in astonishing numbers, we go online to sell ourselves on social media and online dating profiles. Based on science, analysis, and his characteristic clarity of thought, Daniel Pink shows that sales is no longer what it once was. He offers a range of tools, tips, and exercises to succeed in any new terrain: six new ways to present your idea, three ways to understand another's perspective, five frameworks that can make your message clearer, and much more.