In "Traction," serial entrepreneurs Gabriel Weinberg and Justin Mares provide startups with the tools they need for explosive customer growth. "Anyone looking to acquire new customers can benefit from this smart, ambitious book," says Eric Ries, author of "The Lean Startup."

Most startups fail not because they can't develop a product; they fail because they can't gain traction. Building a successful company is a challenge. Savvy entrepreneurs understand that the key to success is not the originality of your offering, the brilliance of your team, or how much money you raise. It's about how consistently you can grow and acquire new customers.

"Traction" will teach you the nineteen channels you can use to build a customer base and offers a three-step framework to determine which channels work best for your business. Regardless of how you apply them, the lessons and examples in "Traction" will help you create and maintain growth.