The cultural and creative industries are considered a beacon of hope for employment and economic development according to current industry reports. However, precarious working conditions, lack of social security, an increasing blurring of boundaries between work and private life, and limited income opportunities for those in the cultural labor market stand in contrast to this. In this context, Anne Heinze specifically focuses on the self-employed individuals in the cultural and creative industries. Through interviews with the group of cultural entrepreneurs, she explores the course and challenges in the founding process of creative businesses.