Although the younger artistic creation is not solely characterized by practices of pictorial referencing, repetition, and recycling, these have been significantly catalyzed by the dissemination possibilities of photography and the internet. Photographic reproductions and the appropriation of well-known image formulas in staged photographs—such as in the works of Rita Nowak, Tatiana Antoshina, and Sam Taylor-Johnson—lead to cascades of correlatability and déjà-vu effects. Drawing on theories of intertextuality, interpictoriality, and intermediality, Astrid Köhler examines the advantages and pitfalls of these approaches to develop an analytical model that moves away from binary pre-/post-image assignments.