Theme pavilions, exhibitions, museums, flagship stores, showrooms, and stages all present the challenge of understanding media, space, interactivity, visitors, and architecture as a cohesive unit and designing accordingly. The technical term for this—mediatecture—has entered the vocabulary of professionals and is increasingly appearing in technical literature and academic research. The "Handbuch Mediatektur" showcases methods and instruments of this practice, illustrates design and production processes, and provides the essential knowledge needed to successfully manage projects in terms of design, organization, and economy. It is intended for both students and practitioners in the fields of art and culture management, scenography, stage and trade fair construction, media design, design, architecture, and event management.