The buzzword "selfie" describes a central cultural pattern of the digital society. The selfie generation has given rise to a culture of subjectivity, where the regimes of imagery and the communication pressures of self-presentation are taken for granted. Selfies are no longer just amplifiers of digital ego networks; they now dominate the image culture of the present. Ramón Reichert shows how egocentric self-presenters and savvy power users increasingly influence social role models, identity scripts, and political mindsets through WhatsApp, Facebook, Instagram, and other platforms, while simultaneously new digital contexts for self-thematization are emerging.