The year is barely a minute old when pug owner Marion has a brilliant idea: No more crunching! she exclaims loudly to her four-legged buddy. She plants a big kiss on his wrinkled snout before whispering in the ear of her slightly out-of-shape dog: We're going to take on our kilos, right? Julius, who is just as unenthusiastic about dieting as he is about cuddling, resolves to sabotage his owner's diet plans in the most questionable pug manner. In a humorous way, the two recount their perceived 365 failed attempts at losing weight and why being weak doesn’t always have to mean weakness. It’s a plea for everyone who wants to turn their back on the obsession with slimness and instead seek out chubby friends. Two have already found each other.