Live like in a commercial with possessions, success, status symbols, power, and fashion will unleash the big happiness bang – this is the credo of the thriving happiness industry, and millions of contemporaries echo it. They hope for fulfillment and life satisfaction through flashy cars, a dream house in the countryside, a swimming pool, an open fireplace, trendy fitness equipment, jewelry, stylish parties, fine spirits, exotic holiday paradises, and more. However, what those chasing commercialized mega-happiness or instant happiness can purchase is, at best, happiness with a short expiration date. Happiness research provides plenty of solid evidence for this. Our goal is happiness gold – not fool's gold with a Talmudic shine and not plastic happiness. Therefore, on our world journey to the sources of happiness, we trust not happiness dilettantes, but experts.