As health insurance companies cut costs, people in the healthcare sector increasingly have to provide their own contributions. In return, they expect more service and support. However, this service and support mindset is still underdeveloped in the therapy industry in Germany. Physiotherapists and masseurs will learn in this book how their patients or clients think. It addresses the relationship between client and therapist. The therapist learns how to change their attitude and behavior to provide their clients with the quality of service that optimally complements their professional skills, distinguishes them from the competition, and ultimately leads to economic success.