This thinking and working book helps you grow as a solo entrepreneur and successfully bring your competence as a trainer, consultant, or health coach to the forefront. The book presents tried and tested strategies for achieving successful personal and entrepreneurial development despite internal and external obstacles. All topics are addressed with consideration for the unique features of the health market. The author, Ulrike Jung, a successful entrepreneur in the healthcare market for over 20 years, provides many practical examples to guide you in finding your growth and success path as a solo entrepreneur, developing your entrepreneurial personality, implementing your successful positioning with a unique approach, identifying your ideal target customers, and creating tailored solutions for these desired customers to enhance your expert status.