In the second half of the 20th century, Swiss graphic design managed to gain international attention beyond its borders. Swiss Design and Swiss Style became recognized worldwide as a hallmark of high-quality, pioneering graphic design that visually defined an entire era with precision, objectivity, and reduction, and became a successful Swiss export through innovative works. The Basel training model of the Allgemeine Gewerbeschule, later known as the Schule für Gestaltung, was a significant catalyst for the international breakthrough of the new Swiss graphic design. Strict yet non-dogmatic views, a pragmatic approach to design issues, a willingness to experiment, and a clear commitment to modernity sparked a broad graphic movement that extended from Europe to the USA. Dorothea Hofmann tells the story of Swiss graphic design.