This practical guide presents concrete ways to develop emotional competence as a foundation for successful real-time communication in sales. In negotiations, success largely depends on communicative skills in the given situation. The authors demonstrate how behavior can be influenced and how to develop a sense for the feelings and thoughts of others. Illustrative examples clarify what and how you can train to maintain a cool head in critical situations, rather than reacting irrationally under stress. The tools presented have proven effective in all phases of sales - from cold calling to closing the conversation. Checklists and specific instructions help you monitor your learning progress. A compact training for anyone looking to enhance their communication success in real-time.