Enhance your persuasion and negotiation skills with this practical new tool! In "Persuasive Negotiation," experienced sales and negotiation experts Andres Lares, Jeff Cochran, and Shaun Digan from the renowned Shapiro Negotiations Institute provide a concise and insightful presentation on how to improve your ability to persuade others, regardless of the situation.

In this essential book, you will discover:

• Original research findings and scientific studies that illuminate the human decision-making processes that determine success and failure in virtually all interactions.
• Real-world examples and practical exercises to illustrate and apply the concepts discussed.
• An entertaining yet clear approach to a complex topic that can be practically applied in any business situation.

The book is perfect for executives, managers, entrepreneurs, and other business leaders, and it should be a staple in the library of any professional who regularly negotiates or seeks to influence. It is an invaluable resource for anyone looking to enhance their persuasive abilities or skills in closing deals.