This valuable guide by Steven Faerm clearly shows how fashion designers can position themselves correctly with their ideas and designs, how a final collection can be created in an exciting way and, above all, how it can be staged, and how every designer finds his or her very own market niche. At the same time, young professionals are also given lots of practical tips for their first steps in the working world, from job interviews and internships to possible careers in the fashion world. Interviews with renowned design celebrities round off this extremely useful book.