The 18th century marked a phase of economic upheaval for Switzerland, primarily characterized by the significant expansion of home-based textile production. This early industrialization led to the emergence of capitalist market relationships in the economy to an increasing extent. When examining this process, the question arises whether a modern capitalist mentality developed among the economic actors in response to the economic changes. Specifically: What factors are responsible for the emergence of a modern capitalist economic mindset? Dennis Barkmin explores this question by focusing on a single individual as a prototype: a man who lived during this period of economic transformation in the late 18th century in Eastern Switzerland: Ulrich Bräker.