Many companies primarily view state-mandated environmental protection as a cost factor. However, some firms manage to reconcile resource conservation with achieving their corporate goals. Heinz-Georg Baum, Thomas Albrecht, and Daniel Raffler examine the scope of action available to companies in a competitive environment to implement individual economic measures for resource conservation. They identify successful companies with pronounced resource management and highlight differences in both operational and strategic information and decision-making tools. Strategic differentiation features, particularly product responsibility and design, as well as environmental protection, are significant. Although ecologically motivated options for action often arise only situationally for companies, the study demonstrates that...