Many of us are confused when it comes to making decisions, especially when buying food. We try to choose the best quality at lower prices from numerous brands that promise everything about quality, quantity, and so on. Many of us are influenced by the appealing ethical aspects of certain products and also by their packaging. Many researchers have recently developed studies on CSR (Corporate Social Responsibility), which is one of the most prominent achievements of companies, and consumers are also guided by the aspect of ethical behavior towards their environment. Given these aspects of moral responsibility and the motivation to act, consumers today can be confused in their purchasing decisions. Chester is considered the city with the most ethically responsible organizations. Fairtrade is one of the fastest-growing and most integrated forms of implementing CSR in any organization. The main goal of this work is to find out whether ethics motivate consumers of different ages to buy Fairtrade products in Chester or not, and to understand their purchasing behavior.