The first scientifically based history of adidas. Adidas is a global brand - not only is the company one of the largest sports equipment manufacturers in the world, but many legends also surround adidas. For the first time, the nearly 100-year history has been scientifically researched. Starting from the development of the predecessor company of the Dassler brothers during the Weimar Republic and the National Socialist era, this book primarily focuses on the history of the family and the corporate organization since its official founding in 1949. The authors also discuss brand strategies and internationalization since the 1960s, when adidas became involved in Eastern Europe and East Germany, among other regions. A special look at the rise of a global company - and a fascinating chapter in German economic history. 2019: 70 years of Adi.