Today, it is no longer sufficient to lead a company competently. Only by viewing the company as a changeable entity and consistently and continuously developing it can its legitimacy and viability in the market be ensured. Daniel Marek provides an overview of the goals, models, and methods of corporate development, enabling the reader to place individual concepts within a larger context. The correct approach and the roles of those involved in successful implementation are examined, as well as ethical questions.

The content includes:

• Corporate and development models
• Reasons and goals of corporate development
• Ethical questions
• Management of the development process
• Roles and individuals
• Tools

The target audience: Managing directors, managers, executives, heads of organizational or corporate development, as well as companies.