Successfully shape the future of your company with enthusiastic employees - Prof. Dr. Gunther Olesch shows you how. Discover here how to formulate an HR vision, bring it to life, and implement it successfully. Addressing the needs of employees, New Work for all levels, resilience, generational value shifts, and looking beyond the horizon are key components. The book offers groundbreaking insights into the approach to developing a corporate culture. Gunther Olesch knows what he is talking about and how to overcome resistance. He was the managing director of Phoenix Contact GmbH & Co. KG for 20 years. During this time, the company was able to increase its revenue by 500 percent and develop into one of the best employers in Germany. This above-average success was made possible by a cultural change. Contents: The meaning of mission, vision, and values; The leader as a key to corporate success; Needs analysis of employees; Aligning human relations; Goal setting through target cards; Development of high potentials; Digitalization as an opportunity for the future; Health management; The rise of the HR manager into corporate leadership.