Will Guidara took over the management of the struggling two-star restaurant Eleven Madison Park at just twenty-six years old and transformed it into the best restaurant in the world over the course of eleven years. But how did he achieve this impressive turnaround? Through a radical reinvention of hospitality that goes far beyond guest expectations. It ranges from a sleigh ride in the snowy Central Park to transforming a dining room into a holiday beach complete with real sand, Mai Tais, and beach chairs for a couple who had to cancel their vacation. While this form of hospitality may seem unreasonable, Will Guidara compellingly demonstrates the positive impact it can have on a business and its employees. After reading this book, we all must ask ourselves whether we should give more than what is strictly necessary.