This book demonstrates how a sustainable user experience can be created at the digital touchpoints of a brand. The compelling and distinctive communication of a brand personality on websites, mobile sites, apps, and landing pages directly leads to growth in user engagement, conversion, and ROI. Through practical examples, the author vividly illustrates how insights from neuropsychology and neuromarketing can be concretely integrated into the product design process and user experience design. The most important tools and performance components are presented, and their application is explained in an understandable way. This is a highly recommended professional book for product managers, CMOs, UX managers, and web developers who want to enhance the value of their brand with a coherent user experience design.